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Troy Asset Management

Successful PR means focusing on media opportunities that directly support, not dilute, your business objectives.

The brief

To raise Troy Asset Management’s media profile in quality national and top-end investment media to attract new assets from discretionary and direct markets.

The campaign

With a focussed campaign of press meetings, Quill has introduced Troy Asset Management to the senior journalists they need to know. This has led to a series of corporate profile and fund focus articles across a broad range of print and online media.

Quill uses news flow strategically and fund manager time efficiently to reach the publications read by Troy Asset Management’s clients and prospects. Additionally, Quill has worked with fund manager, Francis Brooke to ensure key media IFA commentators have his Trojan Income Fund on their radar.

The result

Press coverage has been secured in all target publications including The Times, Financial Times, Investors Chronicle, Daily Telegraph, Citywire and Money Week.

Strong press relationships have been established with the fund managers regularly called by journalists for comment.

Ongoing activity

Quill’s ongoing brief is to maintain press relationships with a focus on Trojan Income and Spectrum funds.