Quill recognises that financial services businesses have diverse marketing and communications requirements but may have limited in-house capabilities. Quill has expertise across a wide-range of activities associated with public relations, based on many years’ experience of advising clients on all levels of marketing communications campaigns.
Our understanding of the workings of the media means that when we speak, journalists listen. Our clients are reassured that our experience ensures we will never compromise their brand in the media; journalists know that we will provide timely and informed insight to deadline and to meet their specific needs.
Websites, marketing literature, feature articles, client communications: businesses frequently require more content than their in-house capabilities can deliver. Quill can help relieve the pressure by drafting high quality, compliant written communications to brief and on deadline.
Drawing on our experience of the City and our contacts within the business press, we can offer clients media relations campaigns to support financial calendar work. Our close collaboration with sister company Buchanan, an awarding winning financial PR specialist, means that we can offer the full range of City and financial PR services.
Whether a fund launch, a business start-up or a new service, over the years Quill has built up extensive experience of all manner of launches. We devise measured campaigns, carefully choreographed to ensure maximum media impact to promote new corporate developments. All elements of a successful campaign are put into play – media briefings, events, supporting literature, promotional gifts – to make sure optimum positive industry buzz is created around every launch.
At Quill, our core strength is working with the media on a day-to-day basis. Our very close understanding of the press in all its forms allows us to offer our clients training to ensure they get the most out of their media contact. Journalists react best to those who provide them with the information they need, appropriate to their publication and within deadline and we can share the techniques we have learnt over the years to help clients build mutually enduring and rewarding relationships with the press.
When clients arrive at an event arranged by Quill – whether a dinner, cocktail reception, corporate hospitality – they can be reassured that every detail will have been taken care of to ensure the occasion is a resounding success. From selecting a venue to choosing menus; compiling guest lists, issuing and following up invitations; liaising with events teams and briefing staff; recommending and securing corporate gifts: no job is too great or too small for us to undertake meaning our clients can enjoy their event as if they were guests themselves.
Communications are fast evolving and all businesses must constantly reassess the most appropriate means of reaching their various audiences. Based on our sound understanding of social media, we advise clients on the best ways of engaging with this fast-changing world to ensure their message is heard whilst their brand and reputation is protected.
A business’s perception of itself can at times be at variance with the way it is viewed by others within the industry. It is only by aligning subjective and objective views of a business that an effective media relations campaign can be tailored to ensure it is presenting its desired image to the world. Drawing on our broad industry contacts across the media and industry influencers we can compile audits of external perceptions that help a business better understand itself.
All successful businesses face change and challenges from time to time, be that the departure of a key figure, a law suit, periods of underperformance or mergers and acquisitions. At Quill, we are proud to be included within our clients’ inner counsel, trusted to offer sound, pragmatic and measured advice to ensure that their brands remain untarnished, regardless of what corporate change they are going through.