A job in PR: I’ve been working at Quill PR for just over six months as an Account Executive – not where I would have imagined myself a year ago. I finished a degree in Fashion Branding and Communication at Birmingham City University in July 2022, the tail-end of the pandemic, when the continuous lockdowns and uncertainty left me searching for inspiration as to what to do in my post-graduate life. My course had touched on the topic of PR, and even though it was in the context of fashion, I knew a career in PR could be an interesting one; so, when the opportunity to work at Quill came up, I took it.
Not only am I new to the corporate world, but also to financial services, so I’ve to learn about the inner workings of a successful business, and about a completely new sector. My anxieties about this have eased over time as I’m surrounded by a team of experts always open to answering my basic questions and to guide me in the right direction. My first week in the office coincided with the announcement of Liz Truss’ Autumn mini budget- showing me just how quickly the markets can become volatile, seeing the full impact of macro events on the economy (something I hadn’t thought much about before).
What am I enjoying – or not enjoying?
Meeting and getting to know the clients and journalists that we work with has been a positive experience; all I’ve met so far have been lovely, and very welcoming (and patient while I’m still learning the ropes!). I’ve also enjoyed attending client events, my favourite being an F1 arcade session! It was a great opportunity to meet journalists and fund managers in a more relaxed environment.
However, meeting lots of new people in a relatively short time frame has been quite overwhelming for me; as someone who is naturally reserved, I’ve found it difficult to talk to new people. While it’s been a struggle with my confidence, I know that it will be something that I will get comfortable with over time.
Is it what I expected?
Honestly, I didn’t know all the role would entail, aside from fulfilling the admin, social media, and reporting duties. It’s been great to handle things like press enquiries and be trusted to carry them out for clients and having the support of the team if I need help or reassurance. From the start I’ve been able to be hands on, going to meetings to observe and learn about our clients and building relationships with journalists.
Is financial services fun?
Yes! I’ve never doubted that it was before I joined, but I was always slightly daunted by how vast and complicated the industry seemed. Even though there are still a lot of things that I haven’t got my head around, I feel more confident with my finance knowledge. I’m looking to doing a basic training course on financial services so I can better my understanding, and make my job somewhat easier!
What have I learnt?
You need to be organised in PR, as you can get requests in at any time, from the team, journalists, or clients. You need to be flexible when prioritising workload depending on incoming deadlines; when a client wanted a last-minute report for the following day, being flexible with my priorities at that time was crucial.
Write everything down; so many things can be happening at once, you can’t remember everything! So, key notes when meeting with a journalist, taking minutes during a client meeting, and any information about clients.
To really engage with clients and journalists – remembering a favourite restaurant when arranging a meeting and information about themselves; it’s all about building relationships and trust.
I’m excited to continue my career with Quill – the continued support from the team has helped my transition into a job in PR to be a very comfortable and secure one.